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THE "SWISH RELEASE" SHOOTING NEWSLETTER -- FEBRUARY 2007
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By Tom Nordland, Shooting Coach
Volume 9, Issue Number 2, February 2007
Editor: Tom Nordland
E-mail Tom
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ATTENTION: You are receiving this newsletter because you subscribed to it. If you'd like to remove yourself from this mailing list, please see the instructions at the end of this newsletter. Our subscriber list is NOT made available to other companies or individuals. We value every subscriber and respect your privacy.

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IN THIS ISSUE
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1. Welcome from the Coach
2. Purpose of this Newsletter
3. Get "Curious" About Your Shooting
4. More About the "Love" Coach, Joe Ehrmann
5. What Do You Do When You Go to Shoot?
6. The Release -- Throw, Sling, Flip or Push?
7. More Testimonials
8. KIDS KORNER
9. Get the Swish Videos
10. Please Bookmark this Website
11. Shooting Clinics & Camps / Private Coaching / Coaches
12. How to Subscribe / Unsubscribe
13. Contact Information

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1. Welcome from the Coach
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Welcome to my free Monthly "Swish Release" Basketball Shooting Newsletter. Each month I write about the skill of shooting in the game today and how it can be more effectively learned and coached. If you like what I'm saying, please tell others about it and suggest they subscribe, too. Remember: Great Shooting CAN be taught!

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2. Purpose of this Newsletter
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This newsletter is a vehicle for communicating what I know about shooting and for a conversation on how shooting can be improved. With your help, I intend to shift the game and help players and coaches everywhere re-discover the Lost Art of Shooting. Thank you for reading this and subscribing to it and sharing it with your friends.
-- Tom Nordland

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3. Get "Curious" About Your Shooting
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For players and for coaches, work to get yourself (or your players) "curious" about your shooting. For your players, it's in their own awareness of differences that the learning will occur, not by your good words but in their focus and feedback they generate.

Once they "get" that this method is really terrific and works all the time, they should be hooked enough to put in the awareness work.

ASK FOR HELP
If something isn't working, like the basketball shot for most players, ask for help. Seek answers from other players, from coaches, from videos, clinics, etc. Keep looking for the true answers! My videos give a great answer. Maybe there are other videos that will really help you, but many I've seen do not. But don't just keep on on truckin', if the results aren't there. That's a definition of insanity, doing the same thing over and over expecting (or wishing) for different results.

NOT ALL INSTRUCTION IS EQUAL
Just because everyone is saying to do something doesn't mean it's the best way to do it. Especially if the evidence is obvious that few people can shoot anymore. Sometimes a culture gets going down a path that doesn't lead anywhere. (As one of my mentors put it, there's "no cheese down that tunnel.")

I feel that's what's been happening with basketball shooting the last 20-25 years. And once a skill becomes a "Lost Art," then players who couldn't do it well themselves become coaches who perpetuate the problem. A lot of coaches know they don't know and thus don't even try much to coach it. That's probably better than trying to coach it when you don't know of which you speak. My Mission is to shift the way shooting is taught everywhere. If you like what I'm saying and doing, help me get the word out. Read the amazing testimonials I'm getting.). Tell others about my website and the two Swish videos. Tell them of your experience with the Method. Let's get the Renaissance in Shooting in full swing!

Get truly "curious" and you're apt to find the solutions you are seeking.

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4. More About the "Love" Coach, Joe Ehrmann
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Last month I first mentioned this wonderful football coach, Joe Ehrmann, and how his life's work has become teaching boys to be men. Somewhere on his website or in an article I found about him, I saw this description:

HOW TO BE A BETTER MAN

· Recognize the "three lies of false masculinity."
Athletic ability, sexual conquest and economic success are not the best measurements of manhood.

· Allow yourself to love and be loved.
Build and value relationships.

· Accept responsibility, lead courageously and enact justice on behalf of others.
Practice the concepts of empathy, inclusion and integrity.

· Learn the importance of serving others.
Base your thoughts and actions on "What can I do for you?"

· Develop a cause beyond yourself.
Try to leave the world a better place because you were here.

What a great message this is, to get outside yourself and find ways to help others. I know most of my life has been about "me." I've thought of giving service to others a lot the last 20-30 years, but I haven't really done that much. My coaching of life skills (awareness, learning, trust, focus, teamwork, etc.) through basketball shooting finally gives me a career I can be proud of, and I'm very grateful that has been given to me late in my life. If I had had a mentor like Joe when I was younger, who knows what other wonderful twists and turns my life might have had? How many "others" could I have made a difference with?

The website for Joe and his wife, Paula: Building Men and Women for Others

(You can see there a video clip of him giving one of his many talks. What a wonderful message he gives!!! And he's training coaches and parents to pass this teaching on.)

URL to Parade magazine article:

GOOGLE "Joe Ehrmann" and you'll get a lot of web pages about him and his work.

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5. What Do You Do When You Go to Shoot?
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Here's an interesting exercise: Observe how you shoot! Observe, really, what it is you do when you go to take a shot, be it a Free Throw, jumper, set shot or any shot.

Shoot some shots and see what you do to...
1) Get the body facing the target (what footwork),
2) Generate power,
3) Align the ball,
4) Release it, and
5) Follow Through

MENTALLY THERE'S AN INTENTION
You might also note that somewhere in time there is an "intention" to shoot. A "green light" goes off in your head. This starts the whole process. (Let me limit my discussion to just Free Throws, jumpers and set shots, though this applies to other shots as well.)

If it's a Free Throw, you're just standing there, or maybe you're wide open for a jumper and have the ball (or it's coming to you). Perhaps you see a pick or screen coming that will get you open for enough time to shoot. The thought that you're going to shoot (or you're ready to shoot) triggers some physical response.

The mental stuff can affect how well you're going to shoot. See if you can identify your "mental" process. Is there fear or doubt in your head as you take the shot? Or is there confidence? Is there calm, or are you anxious? Do you "expect" to succeed or to fail? If you lose the "inner game" (the game inside your head) while you do this "outer game," even great technique can't save you*. But if you can learn great technique (and I think I offer that), then the mental stuff will stop being so negative and interfering with the outside game. Then true mastery is possible.

THE PHYSICAL STUFF
So, what do you do physically? Do you jump stop and try to square up to the basket, or do you step in to an Open Stance? That initial move determines the relationship of the body to the target line and the target. Then, for power, what do you do? If it's a Free Throw, do you start from a crouched position or do you stand erect and then go down and up to generate power? For a jump shot, what do you for power? How do you align the ball before shooting? Is the alignment with your shooting eye or with ear, shoulder or some other point?

And how do you bring the ball up to your Set Point (the place from which the release action starts)? If you align with the eye and basket, when is the ball first so aligned? Do you bring it up on line for a long time, or is the ball brought up "off" line and only "in" line at the last moment?
If you catch the ball high, what do you do? Do you "dip" the ball down and back up, or do you try to shoot from where you catch it to shoot more quickly?

Observe your hand position. Is the hand/palm facing directly in line with the basket or do you have to rotate or twist the hand to get it lined up during the shot?

How do you "release" the ball? (It's a great word: you release the ball upward on its flight to the basket so it can come down, hopefully softly, dead center, swish.) Is your Release a Throw, a Sling, a Flip or a Push (see Item 6 below in this Newsletter)? Are your wrist and hand tight or relaxed? Where does the hand point in the Follow Through ... down, up, left, right? Mentally, are you "connected" to the target throughout the motion, or do you take your eyes off the basket. Is your mind filled with thoughts, worries, doubts? Are you worried about who's watching? Do you go "blank?"

THIS STUFF MATTERS!
This will be a great exercise for any player. How do you shoot NOW? Just knowing what you do will improve your capacity to perform. The more you know the more the body has choices. Once you know what to do, experiment with other options. Play with shooting in this way often. The more you know, the more free you become.

As a great voice coach by the name of Arthur Joseph says in his wonderful CD "Vocal Power,"
Power comes from Freedom
Freedom comes from Letting Go
Letting Go comes from Knowledge (what I would also call "Awareness")

In this case Power applies to being a high-performing shooter.

Knowing how you do things leads to a "Letting Go" of the fears, doubts, anxiety so you can perform more effectively. Letting Go leads to a sense of Freedom, freedom to play, to experiment, to choose what works, and the resulting Freedom leads to Power, be it vocal power of expression or the power and skill of putting a basketball into a basket at will and even under great pressure.

Try this on for size and let me know if you have any special discoveries. I'll share them with all of my readers in a future Newsletter.

*The Inner Game stuff comes from Tim Gallwey's great series of books and teachings, including "The Inner Game of Tennis," "Inner Tennis," and "Inner Golf."

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6. The Release -- Throw, Sling, Flip or Push?
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I was watching Kobe Bryant shoot free throws this week and wanted to comment on how he shoots. In my research I see four distinct ways to propel a basketball toward a target:
· Throw
· Sling (like a catapult)
· Flip
· Push
(... and you can have combinations of the above)

THROW: A throw involves all the muscles of shoulder, arm, wrist and hand. It's like you would throw a baseball or football. It can generate a lot of power, but there are a lot of muscles working to accomplish the action.

SLING/CATAPULT: This motion includes a sort of "freezing" of the upper arm and the shot being all or mostly the action of the the forearm, wrist and hand propelling the ball forward and upward. It's like Patrick Ewing shot, and it's how Kobe does his Free Throws.

FLIP: This is the most common way of shooting today due to the coaching that's been going on for eons ... "Flip your wrist!" The arm might do a little action of the Release, but it's mostly powered by the wrist, hand and, maybe even, the fingers. The body is not usually relied on much with this type of shot. In fact you'll see many really strong players freeze their bodies as they try to just use the smaller muscles of wrist, hand and fingers.

PUSH: This is an upward arm-straightening action where the elbow rises as the arm goes to full extension. (If the elbow is basically stationary, it would be more of a sling or catapult.) This can be done with or without the Flipping motion described above. My feeling is that a stroke becomes much more "repeatable" if the smaller muscles of the wrist and hand are passive, not adding power or even guidance. In my study of this way of shooting, I feel the main Release power can be this pushing action, and the job of the wrist and hand can become just to "keep the ball on line."

KOBE IS A SCORER, NOT A SHOOTER!
Kobe is more of a top-of-the-jump Slinger/Flipper to me. I have seen his wrist and hand quite relaxed occasionally in some shot situations, but usually he's elevating to shoot over someone and uses those small muscles at the top of the jump (or near it). It's a powerful weapon to have, and a few others are great at it, like Tracy McGrady of the Rockets. But it's also a very difficult thing to pull off.

If you shoot late like that, you've missed the wonderful, powerful and stabilizing energy of the legs. Most great shooters I've seen shoot quickly, on the way up. You'll see that in Jason Kapono of the Heat, Kurt Heinrich of the Bulls, Andres Nocioni of the Bulls, and the other "always on" shooters in the NBA and college. Watch how quickly Cottino Mobley of the Clippers gets his shots off. (Kobe and Tracy are what I would call "Scorers," not the best pure "Shooters." They are geniuses at what they do, but I think they would rarely win a 3-Pt Championship against great pure shooters with the upper-body-driven, flat strokes they have.)

WATCH HOW YOU SHOOT (OR YOUR TEAM)
Which kind of Release is happening? Try all four and see which works the best for you. Which is the simplest? Which feels most natural? Which is most reliable and predictable? Which is the most "repeatable?" Play with them. Explore them. You can be your own coach on this, making a decision based on how something works, not based on what someone else tells you.

ADDENDUM: I saw Kobe play again today and I can see that he has different shots for different needs. If he has to jump over people, which is his great, awesome move, then he does use the Sling/Flip action to get the ball to the basket. When he is wide open and at the Free Throw line, he seems to shoot a little quicker and his wrist and hand seem a little more relaxed. What do you see in his shot?

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7. More Testimonials
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"I had read many articles on shooting by Coach Tom Nordland for many years and purchased the SWISH video last year. As I read the articles, I applied the techniques to my own shooting. One powerful way to reinforce the principles is to shoot with your off hand. I was amazed at how I could sink shots with my left hand. Since that time I have held many clinics to help improve the shooting ability of all our local teams (6th grade through High School).

"My usual approach is to always offer my services when the opportunity arises. This is usually at the beginning of the basketball season and, since I'm the JV Boys coach, normally the boys' teams take me up on this offer. I follow the format and suggestions from the video and the articles by Tom. One suggestion that I have found to be very powerful is the use of the coach in helping to reinforce the principles.

"Here is how it goes - near the end of the clinic I tell the coach that he/she will be going to the free throw line and shooting with their off hand. I tell them that they are to "throw" the ball at the rim and then wait for the kids to "coach" them on one improvement at a time. At the end of the clinic, I have the kids line up on both sides of the lane for their coach to shoot foul shots. I stress that we are having the coach shoot with the off hand. The coach throws the ball at the rim and I assist the kids in making one suggestion to the coach to improve the shot.

"Normally the first thing the kids comment on is how the shot was thrown at the rim and not released upward. We ask the coach to make one correction and observe. The kids continue to make one comment at a time and the coach makes that correction. The kids naturally follow the progression on how they learned and instruct the coach to use more leg power, use a constant release motion, and put the upforce and release to for a smooth shot. Usually within four or five attempts the shot is sailing through the rim with ease (or very close). The reason I find this to be so helpful is,

1) the coach is now a true believer in the technique and will be more likely to use the principles after the clinic is over and I am gone; and
2) the kids learn by teaching, they have to take what they just learned and apply the principles in their own way to help someone else.

"They also get a kick out of having their coach do what they say. Try this in your next clinic and help spread good shooting."

- - J. Thomas - Rochester, NH

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"Dear Tom, I received your 2 DVDs on the 4th from returning from our holiday on the 2nd. I was very much looking forward to receiving them and starting using them as soon as they arrived. Although my aunty did hide them from me as my excitement was very noticeable which was quite cruel and my hoop blew over in the wind and the rim cracked in half on the concrete.

"After watching them, my dad and I went to a high school near by and shot a few hoops. My dad was giving a bit of stick for using the DVDs and continued for the 1st 15 minutes. Until i swished 13 in a row. That shut him up.

"I very much understand your concept of awareness as i was recently discovered while dribbling with my left hand (i'm right handed) and noticing how it was using different muscles in my hand and arm and also the way my hand and arm positioned themselves and how they worked together compared to my right side. I then tried to then improve my shot with awareness as i did with my ball handling but was never sure on what was right or wrong as i became confused with what felt right and good to what coach kept telling me. As is have alot of respect for him.

"Now your method has taught me how to properly use awareness, not only with my shooting but also in every other aspect of basketball and life. Which is what ball is about, isn't it, teaching good life skills and habits? I have started using the push and snap action when practicing one handed passes of the dribble and standing. The results are incredible!!! My power and accuracy soared within literally half a min.

"I have only been out to shoot hoops twice as have family around and i cant concentrate with my little cousins wanting to play. I have been noticing that i am finding it difficult to keep everything on line and with the hoop. for when i extend my arm towards the hoop it is not in line with my eye and hoop. Though at my set point the ball and my eye are in line. Also remembering all the fundamental as i shoot. often i concentrate on one fundamental, like aiming under the ball with my right eye, and then i forget to keep my extended arm in line. i'm sure after watching the DVDs a few more times and going out more will fix that.

"I just wanted to let you know how the DVDs have helped me and just to say thanks. Will keep you posted on my progress. i really needed this as i will be starting for my division 1 high school team this season. and i wanna show coach how much i have been working to replace the point guard and "go to man" as i was the only "freshman" last year. so i wanna show him that i'm not just the lil man with heart and potential."

- - Mike F., Wellington, New Zealand

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8. KIDS KORNER (Kids of any age, even adult-sized kids)
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DRIVEN BY THE LEGS

Just a quick note to instruct you in one aspect of shooting: Let the shot be driven BY THE LEGS!

I was reminded of this key aspect of what I coach when watching a game on TV recently. The TV analyst working the game was Rick Majerus, a great coach and colorful basketball personality. I got to hear him speak this last fall in southern California. Butler University was playing someone and a beautiful, long-range shot was made. Coach Majerus commented, "Quick Release, All Legs!"

That was his way of describing a powerful way to shoot, and it's the way I coach it. I call it "Shooting FROM the UpForce," but it means the same thing.

There are other ways to shoot (like at or near the top of the jump, or half way up, or even, not recommended, on the way down), but shooting quickly and high, driven by the legs, is a great way.

YOUR HOMEWORK
As with everything I coach, now it's your turn. Go play with this. Play with the timing of your Release. Release it early, as quickly in the jumping motion as you can, and then release it later in the jump, half way up, at the top. See which feels the most comfortable and gives you the most control. Which timing gives you the quickest release? Does one timing feel more stable than another?

Try all the variations you can think of and notice how learning happens. When you "know," then you have a choice. No awareness = no discrimination, no choice. If you're shooting well, this exercise will just increase your awareness of the effective things you do. If you're not a good shooter, this exercise will start you on the path to improving your shooting.

Apply this observation, play and experiment with all aspects of your game, and you'll just start getting to be a better and better shooter. It's inevitable.

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9. Get the Swish Videos
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Let me again encourage you to get the Swish videos, if you haven't already. They're poised to help shift the way shooting is taught everywhere. They reveal a very simple approach to shooting that can be seen to be the way the greatest shooters have always shot. They teach kids how to learn and practice, and HOW TO COACH THEMSELVES! That's Huge! They also, especially Swish 2, teach how to coach shooting excellence! Get both Swish and Swish 2 with the discounted "package" price of $15 off ($44.90 plus shipping, tax in Calif.). The original Swish is a "classic," well worth the extra $15 (half price, no extra shipping) it costs to get both. Swish 2, two-hours long, is my "masterpiece."

If you're a coach and want to coach shooting, I've got some special coaching tools I'll send you when you buy Swish 2. There are also lesson plans and coaching stuff on the "For Coaches" page: http://www.swish22.com/forcoaches.html I want to educate and empower YOU to coach shooting most effectively. We all need to work at this to "right the ship," as it's said. Shooting is at such a low ebb, we need something different from what's been coached the last 20-25 years.

Click for more information and to order the videos.

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10. Please Bookmark this Website
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I invite you to bookmark my Swish Website so you can go there easily to catch my latest comments on shooting. You can read about my videos there (including endorsements, testimonials, reviews and an overview of the videos), my coaching, and the many articles on shooting I've written. You can see video clips and archived back issues of this Newsletter and, of course, subscribe, if you're not already getting this on a regular basis.

Please tell others about this newsletter, my site, and my videos. Forward the newsletter to them and suggest they read it and the many archived issues. Send them the URL (swish22.com) and let them know there's a proven method for powerful shooting. This great game of ours deserves a Renaissance in shooting!

NOTE: I have a 2 1/2 minute sample clip from Swish 2 available in Flash technology (streaming video of high quality). Go to the video clips page (see below) and click on the link for Swish 2. It will give a taste of the quality of shooting that's possible with this simple, powerful approach to shooting. There's a six minute flash clip from the original Swish video there, too.

Some of the direct links to my webpage:
· Website Home Page
· Endorsements
· Testimonials
· Articles, Reviews
· Coaches Page
· Swish Coaches
· Newsletter
· Clinics and Camps
· Q&A's

**** VIEW THESE MIND-BLOWING VIDEO CLIPS ***
· Video Clips (including the Swish 2 flash clips)
· Ordering the Swish products (videos / T-shirts)

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11. Shooting Clinics & Camps / Private Coaching / Coaches
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CLINICS THIS SEASON (Stay in touch with Tom's "Clinics" page for details of clinics in the future (Clinics and Camps).

Tom will be doing a couple clinics in the Chicago/Milwaukee areas during the last week of March but they are closed to outsiders.

In planning stage, not confirmed:
May 18-21 approx. -- Southern California (Riverside county)
May 25-27 approx. -- Wichita & Hanston, Kansas, maybe NE Oklahoma
June 23-27 approx. -- Seattle
Aug. 16-21 approx. -- Twin Cities, Minnesota

SHOOTING COACH IN RESIDENCE, THE SWISH TOUR 2007?
If you have or know of a basketball facility that might like to host Tom and his coaching for a week or more and put on a series of clinics and camps, contact him. He would need a court with six baskets to put on sessions for up to 24 kids at a time, and his coaching could also be incorporated with a longer basketball camp. He would also be interested in training coaches while there. You could help as a Co-Producer of the Tour visit to your area.

GENERAL SHOOTING CLINICS/CAMPS
If you'd like to organize shooting clinics, camps or private sessions, let TOM know.

WANT TO LEARN TO COACH THE SWISH METHOD?
Coaches, sign up for the Coaches' Email List so Tom can communicate with you more easily. He's committed to training coaches, and some sort of structure will start to be organized soon. The first step is to get his Swish videos and work on your own shot, then start to coach others and learn by doing. The better you can perform the method yourself, the more easily you will know how to coach others. Also, read the articles, testimonials, endorsements and past newsletters. Search the website for tidbits of information, different slants on things. Understanding is the first step, and when then combined with practical experience, you will be able to help others create their own experience of learning excellence and self coaching.

SPECIAL COACHING DOCUMENT AVAILABLE FOR SWISH 2 OWNERS!
If you've purchased the Swish 2 video, Tom can email you a six-page PDF that shows you a complete structure for coaching shooting. It parallels what's covered in Swish 2 and will give you a printed document to take to the court to guide you. Contact him if you would like this document.

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12. How to Subscribe / Unsubscribe
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To SUBSCRIBE to this Newsletter, click on the link below.

***Important: Please note that when you "subscribe," Topica, the company that manages the free list for me, will send you a "confirmation" email and offer you two ways to "confirm." I SUGGEST YOU USE THE SECOND OPTION!

The first option is to click on a link to Topica where they will ask you open a free account with them. This is okay to do, as they have good free mailings lists, discussion groups, etc., but I think most of you just want to subscribe to the newsletter. You do that most easily by the second option, just REPLYING to the email. That's all you need to do, no need to key anything.

Click on this email -- it will start the subscription process: Subscribe. Remember to expect the Confirmation email.

To UNSUBSCRIBE from this Newsletter, just send a blank email to the following:
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13. Contact Information
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Tom Nordland, Shooting Coach
325 Crows Nest Drive
Boulder Creek, CA 95006
Website: http://www.swish22.com
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Tel: 888/SWISH-22 (888/794-7422)
or 831/338-4647
Fax: Call above #'s to get fax # and to get fax turned on.
E-mail Tom
Creator of the videos, "Swish -- A Guide to Great Basketball Shooting"
and "Swish 2 --Learning and Coaching the Swish Method."
For a Renaissance in Shooting!
This is the Official Swish Release Newsletter!
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(c) Copyright 2007 Tom Nordland
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